Industry Marketers Invest in Thought Leadership and Content Syndication for Digital Demand Generation
McLean, VA, July 7, 2020 – Strategic Communications Group, Inc. (Strategic) today announced the addition of the following technology companies as sponsors of its online buyer communities: DataRobot, Pure Storage, Qlik and UiPath.
Industry and field marketers at each of these companies recognize the importance of thought leadership and content syndication to facilitate digital demand generation. This is a sustained trend in business-to-business marketing, validated by the growing number of technology brands now engaged as a sponsor of Strategic’s buyer communities.
“The current pandemic – defined by an inability to participate in industry events or conferences – has raised the importance of digital channels to identify sales leads,” explained Marc Hausman, Strategic’s CEO. “That’s one of the reasons why our online buyer communities are of such interest.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers extend the impact of tactical lead generation programs; execute account-based marketing campaigns; and track analytics for sales intelligence.
Online buyer communities owned and managed by Strategic include Financial Technology Today; Future Healthcare Today; Government Technology Insider; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
• Online buyer communities
• Digital insights and metrics
• Marketing and sales training