McLean, VA, May 5, 2020 – Strategic Communications Group, Inc. (Strategic) today announced the addition of four global technology companies as sponsors of its online buyer communities: FireEye, Commvault, Nutanix and Snowflake.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers extend the impact of tactical lead generation programs; execute account-based marketing campaigns; and track analytics for sales intelligence.
“Each new sponsor that signs on to contribute thought leadership content helps us grow the size and significance of the community of buyers,” explained Marc Hausman, Strategic’s CEO. “These companies offer best in class solutions in growth areas of the market – cybersecurity, cloud, data and infrastructure technologies.”
Online buyer communities owned and managed by Strategic include Financial Technology Today; Future Healthcare Today; Government Technology Insider; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
About Strategic
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
• Online buyer communities
• Digital insights and metrics
• Marketing and sales training
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