McLean, VA, March 6, 2018 – Strategic Communications Group, Inc. (Strategic) today announced the addition of ServicePower as a sponsor of Insurance Tech Insider, an online buyer community comprised of executives and technologists who work in the broad range of fields that make up the insurance industry.
ServicePower markets an integrated field service management solution to help companies deliver customer service at the lowest cost. Its solution is used by global brands such as GE Appliances, ADT, Johnson Controls, AIG Warranty, among others.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Online buyer communities owned and managed by Strategic include: Federal Technology Insider; Future Healthcare Today; Financial Technology Today; Insurance Tech Insider; Retail Technology Insider; and Modern Marketing Today.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training