McLean, VA, July 7, 2025 – Strategic Communications Group, Inc. (Strategic) today announced that two global technology companies have signed on as sponsors of its online buyer communities:
- Samsara: physical operations technologies and Internet of Things (IoT) data.
- BMC Helix: information technology service management (ITSM) solutions.
The scope of work for each company includes: 1) create thought leadership oriented content; 2) syndicate and promote that content to buyers in vertical markets, with a focus on public sector; and 3) support demand generation through lead identification, account based marketing (ABM), and analytics for sales and prospect intelligence.
“These new projects are championed by the field marketing teams at Samsara and BMC Helix,” said Marc Hausman, Strategic’s CEO. “Our digital approach to content and demand generation appeals to field marketers because it is tactical, targeted, easy-to-deliver, and low-cost.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence