McLean, VA, September 21, 2021 – Strategic Communications Group, Inc. (Strategic) today announced at an exceptional group of business-to-business and business-to-government technology companies have signed on as sponsors of the online buyer communities. The new brands that contribute thought leadership content to Strategic’s sites include:
- Arc XP
- ARServices
- FormAssembly
- Velosio
- Zelis
“The savvy marketer has come to understand that a comprehensive content marketing program includes investment in both creation and syndication of thought leadership,” explains Marc Hausman, Strategic’s president and CEO. “The success metrics for these new sponsor campaigns also include important demand generation outcomes related to top of the funnel sales leads, account based marketing, and prospect intelligence to support tele-sales.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence