If you work in corporate social responsibility (CSR) Kevin Moss is someone who you most likely know. He’s a person you probably have on your list of executives to seek out and spend time with to discuss the issues, trends and complexities of an industry that’s rapidly evolving.
“Social media exists in a space somewhere between the formal voice of a corporation and a private individual’s perspective,” Moss said. “It’s an incredibly powerful channel of engagement. It allows me to connect with our company’s key stakeholders — customers, partners, employees and market influencers – in a targeted and credible way.”