McLean, VA, June 1, 2017 – Strategic Communications Group, Inc. (Strategic) today announced the addition of Polycom and SolarWinds as sponsors of the Future Healthcare Today buyer community. This new affiliation continues a long-standing relationship Strategic maintains with each company, both of which are leaders in enterprise technology solutions.
Strategic’s buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Buyer communities owned and managed by Strategic include: Federal Technology Insider (government technologists and program managers); Future Healthcare Today (senior executives and technologists who work for health systems, hospitals, physician groups and pharmaceuticals); and Modern Marketing Today (B2B marketers and sales professionals).
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training