Enterprise Software Provider to Sponsor Online Buyer Communities for Tactical Demand Generation

McLean, VA, April 22, 2024 – Strategic Communications Group, Inc. (Strategic) today announced Unanet as a new sponsor of the online buyer communities.  Unanet provides project-based enterprise resource planning (ERP) and customer relationship management (CRM) software for government contractors and professional services firms.

“Marketing teams are all in when it comes to the creation of content assets,” said Marc Hausman, Strategic’s CEO.  “They have Webinars, case studies, white papers, surveys, and other thought leadership oriented materials.  The challenge then becomes how do you put these assets in front of prospects in a way that is targeted, tactical, easy, and low-cost.  That’s the role we fill.” 

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence
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