Enterprise Software Developer Taps Strategic for Demand Generation Campaigns
McLean, VA, July 9, 2019 – Strategic Communications Group, Inc. (Strategic) today announced it has been selected by Sitecore to design, develop and implement demand generation campaigns to support the company’s field marketing program. Based in San Francisco, Sitecore is a global leader in digital experience management software.
“Sitecore’s field marketing team has prioritized the use of thought leadership content to more quickly identify and qualify sales leads,” explains Marc Hausman, Strategic’s CEO. “Content creation is an area where we excel. The scope of work also includes multi-channel content distribution via search, social media advertising and Strategic’s online buyer communities.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training