E-Procurement Software Provider Sponsors Two Online Buyer Communities
McLean, VA, October 2, 2018 – Strategic Communications Group, Inc. (Strategic) today announced that EqualLevel, a leading provider of procurement marketplace software in the public sector, has become a sponsor of two online buyer communities – Government Technology Insider and Today’s Modern Educator.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Government Technology Insider is comprised of senior executives, technologists, program managers and policy makers who work for public sector agencies. Today’s Modern Educator targets executive-level decision-makers who work for school districts (K-12), public universities and private institutions.
“Our relationship with sponsors is mutually beneficial,” explains Marc Hausman, Strategic’s president and CEO. “The contribution of thought leadership and insight from its leadership team will help EqualLevel more quickly identify and cultivate prospect relationships. In turn, Strategic’s ability to produce and publish additional content will grow the size, significance and credibility of each buyer community.”
In addition to Government Technology Insider and Today’s Modern Educator, online buyer communities owned and managed by Strategic are Future Healthcare Today; Financial Technology Today; Retail Technology Insider; and Modern Marketing Today.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training