Data Management Vendor to Syndicate Content with Strategic

McLean, VA, June 5, 2023 – Strategic Communications Group, Inc. (Strategic) today announced that the US federal field marketing team at Denodo will syndicate its thought leadership content on the online buyer communities with a strong following among buyers in the public sector.

Marc Hausman, Strategic’s president and CEO, said, “Field, industry, and channel marketers have a renewed interest in digital channels that extend the reach and impact of content assets, such as Webinars, white papers, case studies, industry research, and blog posts.  That’s what we offer with the online buyer communities.  It is a targeted, tactical, easy-to-deliver, and low cost way to reach sales prospects.”

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence

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