Cybersecurity Marketers Elevate Content Impact with Sponsorship of Online Buyer Communities

McLean, VA, May 9, 2022 – Strategic Communications Group, Inc. (Strategic) today announced that marketers who work at three cybersecurity companies have signed on as sponsors of the online buyer communities.  The brands that will contribute thought leadership content to Strategic’s sites while supporting tactical demand generation programs include:

  • Assurance Data, Inc.
  • Checkmarx
  • Mandiant

“In the diverse, fragmented, and expansive cybersecurity segment, thought leadership is a must for awareness and credibility,” explained Marc Hausman, Strategic’s CEO.  “Yet, the savvy marketer recognizes thought leadership can also elevate the impact and success of lead generation programs.  That’s where we come in.  The online buyer communities deliver in both areas.”

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence