Cybersecurity Leader to Promote Thought Leadership and ID Sales Leads on Government Technology Insider
McLean, VA, March 12, 2019 – Strategic Communications Group, Inc. (Strategic) today announced that FireEye will promote its Webinar on cloud assurance on Government Technology Insider, an online buyer community comprised of senior technologists, program managers, policy makers and influencers who work for federal agencies or state/local municipalities.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“Recent research from PR firm Edelman and LinkedIn reveals today’s enlightened buyer expects best practices and educational content from its vendors,” explains Marc Hausman, Strategic CEO. “The marketers at FireEye understand that and recognize the importance of thought leadership, along with a targeted content distribution approach.”
Sponsors that contribute content to Government Technology Insider include Booz Allen Hamilton, CrowdStrike, Cylance, Intelsat, Software AG Government Solutions, SolarWinds, Verizon and ViON.
In addition to Government Technology Insider, online buyer communities owned and managed by Strategic are Financial Technology Today; Future Healthcare Today; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training