Why It Is So Critical to Align Content Marketing with Sales Metrics

Marc Hausman is CEO of Strategic Communications Group, a consultancy that helps marketers in content marketing and sales

Marc Hausman is CEO of Strategic Communications Group, a consultancy that helps marketers in content marketing and sales enablement. In an interview with the Digital Marketing Remix, Hausman shared his thoughts on how changes in the buyers’ journey have transformed the marketing department’s role.

Additionally, he pointed out how technology has transformed the ability to measure the impact of marketing programs, and if CMOs can’t demonstrate their spending is contributing to revenue, they are in a world of trouble.  Read on for more from this exclusive interview…

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