CEOs and Social Media: How to Make a Case for Investment

The number one reason why social sputters among the executive elite is the inability of marketers, consultants and

The number one reason why social sputters among the executive elite is the inability of marketers, consultants and advisors to articulate a clear and compelling value proposition. The return on investment for time and money to be spent on social is perceived by the CEO to be middling and murky. To earn the ear of the CEO when it comes to social we need to get to a single point (and fast): when applied appropriately, it will help your company grow more quickly and profitably.

Go to Article at Digital Marketing Remix

Leave a Comment