As employees of the federal government increasingly tap into social networking sites for work, business-to-government marketers are wisely following suit. These so-called b-to-g marketers are migrating in greater numbers to Facebook, Twitter, blogs and other media to reach current and potential clients.
“What companies are really selling is a relationship,” says Strategic Communications Group’s (Strategic) Marc Hausman. “Everything is designed to help with awareness. It all really comes down to credibility and trust.”
“If you’re not progressing the way your targeted customers are progressing, you’re going to get left behind,” Hausman explains, adding that social media and blogging have become “the perfect ways to get our information out there.”