With 2013 and a fresh crop of resolutions upon us, it’s probably safe to assume there’s something about social media on your to-do list for the year. Most of the federal marketers with whom I’ve spoken recently are still searching for the secret sauce of social media. I don’t have any easy answers, but there are some simple guidelines you should follow as you look to ramp up your social media activities this year.
As 2012 came to a close, we invited Marc Hausman of Strategic Communications Group to speak with some of our clients about how they can use social media more effectively to communicate with their channel partners and customers. When he’s not doing stand-up comedy, Marc runs an agency focused on social media as a sales enablement tool. He provided us with some great food for thought.