McLean, VA, July 19, 2017 – Strategic Communications Group, Inc. (Strategic) today announced the introduction of three new buyer communities in high value business-to-business market segments, including:
FinTech Today: brings together experts in financial services technology to discuss innovations in the field and share best practices. From investigating fraud and maintaining compliance to improving customer acquisition and enhancing a customer’s lifetime value, Fintech Today provides readers with the information they need to know to keep pace in a rapidly changing field.
Insurance Tech Insider: a community in a broad range of fields that make up the insurance industry. From risk mitigation and management to geolocation intelligence, our experts explore the latest innovations and share their best practices. Readers represent a broad cross section of senior leaders responsible for managing risks, reducing costs, boosting profitability, and acquiring and retaining customers.
Retail Technology Insider: joins thought leaders and experts to explore how customers interact with retailers and shape their journey from consumer to brand advocate.
Strategic’s buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Other buyer communities owned and managed by Strategic include: Federal Technology Insider (government technologists and program managers); Future Healthcare Today (senior executives and technologists who work for health systems, hospitals, physician groups and pharmaceuticals); and Modern Marketing Today (B2B marketers and sales professionals).
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training