New Federal, Healthcare and Marketing Focus Reports shed light on the trends and technologies driving investment in Q1 2018.

Mclean, VA, June 5, 2018 — Strategic Communications Group, Inc. (Strategic), publishers of the Government Technology Insider, Future Healthcare Today and Modern Marketing Today online buyer communities, has released three Focus Reports, highlighting the trends, technologies and topics of greatest interest to government, healthcare and marketing executives and decision makers during the first quarter of 2018.

A result of the in-depth analysis of the intelligence derived from across all of Strategic’s communities, the three Focus Reports illustrate where individuals with buying authority in the federal government, healthcare industry and marketing organizations are looking to invest during the remaining calendar year and beyond.

“People let you know what’s important to them based on how they spend their time and money,” said Marc Hausman, the President and CEO of Strategic. “By combing the intelligence available to us from our communities of government, healthcare and marketing professionals, the resulting Focus Reports not only illustrate where these individuals are spending their time and putting their attention, but show the trends and technologies that they’re primed to invest in moving forward.”

A full-service B2B marketing agency that specializes in helping its clients connect engagement to demand, Strategic has designed these Focus Reports to be more than just a guide for marketers and sales organizations looking for business intelligence. They’re also examples of the power of data for helping marketing and sales organizations increase their efficiency and effectiveness.

“We’re constantly encouraging our clients to make data-driven marketing and sales decisions based on the intelligence that’s made available to them via their online communities and marketing automation solutions,” Marc continued. “These Focus Reports illustrate the power of the intelligence available to marketers and represent how making campaign and strategy decisions based on data can help increase the ROI of those programs and help marketers stretch their ever-shrinking marketing budgets.”

 The Q1 2018 Focus Reports are available together online by clicking HERE. They are also available on their respective buyer communities:

Government Technology Insider

Future Healthcare Today

Modern Marketing Today

 

About Strategic

Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:

  •  Buyer communities
  • Digital insights and metrics
  • Marketing and sales training

For more information about the agency, visit http://www.gotostrategic.com.