Silver Spring, MD, Wednesday, April 2, 2014 — Strategic Communications Group, Inc. (Strategic) announced today that Marc Hausman, the company’s founder and CEO, will give a keynote presentation and host a panel discussion of corporate marketers at the Mid-Atlantic Marketing Summit on April 24 in McLean, VA.
Presented by the Capitol Communicator and Potomac Tech Wire, the Mid-Atlantic Marketing Summit is the region’s premier event in marketing, technology, communications and media. It will bring together more than 400 marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations and networking.
Hausman’s presentation, entitled, “The Intersection Point: Where Content, Social and Sales Collide,” will explore how growth focused companies can align content marketing with measurable sales metrics, including lead generation, prospect nurturing and deal capture. The keynote will be followed by a panel discussion that features:
-Juli Zeffert, VP Marketing and Communications, Iron Bow Technologies
-Helena Brito, Social Media Manager, FireEye, Inc.
-Kate Slonaker, VP Marketing, Privia Health
-Stacey Piper, VP Federal Marketing, ICF International
In addition to presenting at the Mid-Atlantic Marketing Summit, Strategic has created an exclusive section on its online magazine – Modern Marketing Today – dedicated to the event. Content includes exclusive interviews with conference organizers, profiles of conference speakers and attendees, and other relevant news, insights and best practices.
About Strategic Communications Group
Through the alignment of content marketing with a client’s sales goals, Strategic Communications Group (Strategic) delivers a high value – and measurable – return on investment for growth oriented companies in the technology, telecom, information security, healthcare and financial services industries.
Our unique approach and methodology helps companies like yours identify sales leads, nurture prospect relationships and close deals.
Strategic’s clients include global brands such as Blue Coat Systems, British Telecom (BT), Intelsat, Juniper Networks, NetApp and Polycom, as well as fast growth mid-market companies like immixGroup, Iron Bow Technologies and Mandiant.