Straight to the Point
Braun Jones of WWC Capital Group, latest on Straight to the Point Podcast
July 7, 2010
For as long as I’ve been recording podcasts for the Straight to the Point series, I’ve been focused on how marketing executives have been addressing larger business problems from a marketing perspective. I’ve been really lucky to sit down with some outstanding professionals from Microsoft, British Telecom, Socialware, BearingPoint and others.
Last week, however, I shifted gears a little bit and interviewed Braun Jones. Braun is a principal at WWC Capital Group, which is an investment banking and private equity firm dedicated to serving middle market companies in need of capital or seeking advisory services to complete a sale or an acquisition. I wanted to sit down and pick his brain about economic and market trends that affect the environment that marketers have to operate in.
What did we cover?
* What does the economic outlook look like right now? Five years down the road?
* How does he make transaction decisions?
* What kinds of start ups are getting investments now? What technology trends are “hot”?
* Is the government contracting market ready for another round of mergers?
Chad Bockius, VP of Socialware, new on Straight to the Point
February 3, 2010
Listen in as Jeff Majka sits down with Chad Bockius, VP of Marketing & Product Strategy at Socialware. Socialware provides the industry’s first social middleware platform, allowing you to transform public social networking sites into enterprise-grade channels for communication and collaboration.
Go to this item.Interview with Bill Wagner, CMO of Vocus
January 20, 2010
Jeff Majka sits down with Bill Wagner. Bill is the Chief Marketing Officer of Vocus - a leading provider of on-demand software for public relations management, helping organizations of all sizes fundamentally change the way they communicate with the media and the public, optimize their public relations efforts and measure their impact.
Go to this item.Webinar: Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities
December 7, 2009
Social media should be an integral part of your PR strategy, not just your sales function. To run a successful campaign Marketing, Sales and PR need to be integrated using today’s popular social media tools. How can you effectively integrate your social media strategy across the enterprise?
Moderator:
Robert Carroll, VP Marketing, Clickability
Panelists:
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Kye Strance, Director of Product Management, Vocus
Richard Dym, CMO, OpSource, Inc.
Webinar: Using Social Media to Target the C-Suite and Close Deals
November 6, 2009
Many of your customers are using social media to communicate with THEIR customers. How can you tap into their social media programs? The first step to closing the deal is to conduct a social media audit of your principal prospects. How can this be completed efficiently and comprehensively for a large number of prospects? How can you facilitate social media for deal capture?
Moderator:
Jeff Majka, Director Marketing & Business Development, Strategic Communications Group, Inc.
Panelists:
Steve Ressler, Founder, GovLoop
Jim Fowler, CEO, Jigsaw
Straight to the Point Podcast featuring Kristin Bockius of Microsoft
October 8, 2009
Listen as Kristin Bockius, the Relationship Marketing Manager for Microsoft’s State and Local Government field marketing group, shares her experiences integrating social media into her overall marketing plan.
Go to this item.Webinar: Overview of Business Applications of Social Media
September 15, 2009
Social media has already begun the transformation of how we interact, and has the potential to transform the way we do business. Understanding and effectively implementing a social media strategy can have a major impact on how businesses are perceived and how they interact with their customers. Nowhere is this more evident than the PR, marketing and sales departments. In this 90-minute webinar, you’ll hear how social media tools can be used in lead generation, enterprise sales support, competitive intelligence management, employee recruitment, team culture & morale boosting, and branding & awareness
Moderator:
Karen Leavitt, CEO, Marketing Fusion
Panelists:
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Gail Nelson, SVP, Marketing, BurrellesLuce
Angela Lauria, CMO, AppAssure
Inteview with Matt Langan, Editor-in-Chief of Got GeoInt?
July 23, 2009
This month, I’m pleased that Matt Langan agreed to spend some time with me for my Straight to the Point podcast series. Matt is the Editor in Chief of GotGeoInt?, a social network for the geospatial intelligence community, founded and funded by The United States Geospatial Intelligence Foundation. Matt has deep firsthand experience in setting up, growing and managing a community social network.
Matt’s main points:
- The intelligence community was one of the early adopters of social media and there is deep penetration throughout intelligence and defense organizations
- A blog should be the central hub around which all other social media tools are arrayed for the purpose of promoting and distributing the content
- Content is king- without educational, engaging and entertaining content, any social media strategy is doomed to failure
Interview with the Marketing Director at GovDelivery, Jennie Olson
June 30, 2009
Jeff Majka interviews Jennie Olson, Director of Marketing for GovDelivery, the world’s leading provider of government-to-citizen communication solutions. GovDelivery’s Email and Digital Subscription Management solution is a Software as a Service (SaaS) platform that provides organizations a fully-automated, on-demand public communication system.
Go to this item.Interview with Ed Bursk, Marketing Consultant
March 19, 2009
Jeff chats with Ed Bursk, the man behind the marketing campaigns at KORE Telematics, Nortel Networks, Alcatel/Lucent and other technology companies.
Go to this item.Podcast Interview with Steve Lunceford, Director of Global Communications at BearingPoint
February 17, 2009
Jeff Majka sits down with innovative marketer, Steve Lunceford, to learn first hand how he is integrating social media into the company’s successful government marketing program.
Related links:
http://GovTwit.com – BearingPoint’s government Twitter directory
http://BearingPoint.com/GovTube - New Thinking In Government video series
http://Twitter.com/dslunceford - Follow Steve on Twitter
http://ProReporterTips.com – Steve’s personal blog
Interview with Oscar Fuster, VP Marketing, ePok
October 9, 2008
Jeff Majka sits down with Oscar Fuster, Vice President of Marketing at ePok, an access management software company based in Bethesda, MD.
Go to this item.New Podcast with Jean Foster, VP Marketing at BT Americas
August 22, 2008
Learn how Jean Foster, VP Marketing for BT, used social media creatively to gain market share and effectively compete with Verizon and AT&T using smaller budgets and less staff.
Go to this item.The SIIA Changing Landscape Series: Wireless
February 18, 2008
Strategic Communications Group (Strategic) partnered with the Software and Information Industry Association (SIIA) to produce a series of roundtable discussions exploring the transformational changes occurring in three expanding market sectors: wireless/mobility, security and enterprise technologies. Vendors in these markets wrestle with technology development, regulatory, and cultural issues which impact adoption of their products and services.
The first roundtable was very informative and focused on the changes in the wireless industry and the impact that mobility is having on consumers, enterprises and marketers. Panelists included:
Leslie Poole, CEO, Javien Digital Payments
Gregg Smith, CEO, Acuity Mobile
Rich Carlson, CEO, Wireless Matrix
D. P. Venkatesh, CEO, mPortal
Interview with Samir Gulati of Appian Corporation
August 15, 2007
An interview with Samir Gulati of Appian by Jeff Majka of Strategic Communications Group.
Go to this item.Interview with Charles Gold of DataDirect
May 8, 2007
Charles Gold of DataDirect sits down with Jeff Majka of Strategic.
Go to this item.Inteview with Toni Lee Rudnicki of iDirect
April 13, 2007
CMO Toni Lee Rudnicki of iDirect sits down with Jeff Majka of Strategic Communications Group to discuss her approach to B2B marketing and how she has addressed various challenges she’s faced.
Go to this item.Interview with Mark Root of ManTech International
April 3, 2007
Jeff Majka of Strategic Communications Group sits down with Mark Root of ManTech International. Mark shares how he has developed a successful B2B marketing strategy for his company and how he “sold” the value of marketing to the senior management team.
Go to this item.