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Senior Team
Marc Hausman
President and CEO
Founder Marc Hausman is responsible for setting corporate direction, building executive-level relationships with clients and developing new business opportunities for the firm. He also serves on the Strategic Board of Directors as Chairman.
For more than 15 years Marc has led the team that’s built Strategic from a start-up to a multi-million dollar public relations and social media marketing consultancy. In the process, he has become a frequently consulted and quoted authority on social media marketing, public relations and business development programs that support corporate growth.
Marc authors the popular “Strategic Guy” blog and has been a featured presenter on social media marketing at industry events sponsored by the Technology Council of Maryland, George Washington University, among others.
Marc has been featured in a number of industry publications, including Entrepreneur, PR Week and Fortune Small Business. He has served as a columnist for SmartCEO Magazine and Inc. Magazine, and has contributed articles to other leading publications such as Washington Business Journal, Expert PR, ExecutiveBiz and Expert Magazine. PR News has recognized Marc as one of the “15 to Watch” in the public relations industry.
Marc is an active member of the National Capital Chapter of the Association for Corporate Growth.
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Christopher Parente
Managing Director and Partner
Chris brings more than 15 years of extensive market expertise to Strategic in the area of Internet technology, including broadband access, wireless, domain name issues, digital security and online advertising. He develops and oversees a variety of integrated PR, social media and business development programs, providing strategic counsel to clients, and ensuring reliable delivery of agreed-to performance objectives by dedicated account teams.
His clients included BearingPoint’s Public Sector business group (now part of Deloitte LLP), for whom he launched “GovTwit,” a directory of government related Twitter streams that has dramatically increased the company’s web traffic, SEO and thought leadership.
For government to citizen communications provider GovDelivery, he also leads PR efforts that have greatly elevated the visibility of the company through the launch of an executive blog and Twitter stream. GovDelivery executives have become recognized experts on the topic of government 2.0 through a mix of social and traditional media tactics, and recently the company purchased GovLoop, the number one social network for government professionals.
In addition, Chris also planned and directed an integrated PR campaign for Internet infrastructure provider UltraDNS, greatly enhancing the industry profile and valuation of the company prior to its purchase in 2006 by Neustar, Inc. Other clients have included AMERICOM Government Services, Juniper Networks Federal Systems and TANDBERG.
Prior to joining Strategic, Chris worked with both public and private companies, including senior corporate communications and product management positions with VeriSign, the registry operator of the .com and .net domain name extensions and two of the Internet root servers responsible for global Internet connectivity. He also served as vice president of corporate communications for Advertising.com, purchased in June 2004 by Time Warner’s AOL division for $435 million. Chris also possesses an extensive wireless background, having worked as a marketing manager for the Cellular Telecommunications & Internet Association (CTIA) in Washington, DC.
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Shany Seawright
Managing Director and Partner
Shany brings over a decade of experience, working for some of the most innovative technology companies in the industry. Practicing a unique approach to communications, she incorporates traditional corporate and financial communications with creative social media tactics to drive true ROI for her clients.
Shany truly embraces social media and understands the ability to develop comprehensive strategies to drive sales, lead generation, brand awareness and thought leadership. Her success can be seen with the unique programs she has launched for clients including Microsoft, British Telecom (BT), Monster Government Solutions and Sun Microsystems.
Shany’s understanding of social media comes from a strong foundation in traditional communications, where she has proven results. She launched the first comprehensive financial relations and employee communications program for Integral Systems (NASDAQ: ISYS), linking together subsidiary companies under one corporate umbrella and resulting in increased positive financial analyst coverage and the ringing of the bell at NASDAQ.
She also is proven in developing strategies and executing on campaigns announcing new CEOs, management teams, product offerings and new market categories for a variety of both public and private companies, securing national coverage with the Wall Street Journal, Bloomberg, Forbes, Investors Business Daily, Washington Post and Associated Press, as well as industry trade publications.
Prior to joining Strategic, Shany worked for the Merritt Group’s security practice group, managing the communication programs for companies representing nearly every aspect of information security. Clients included former White House Cyber Security Advisor Howard Schmidt, Qualys, Cyber Security Industry Alliance, NFR Security, MCI and others. She also worked for the technology practice groups for Hill & Knowlton and GCI Group, where her clients included Bell South and Motorola.
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Tonya Bacon
Director
Tonya brings extensive corporate communications and public relations experience to Strategic, working with clients in the public sector, enterprise and professional services markets, providing strategic counsel and social media program development. She manages a set of client engagements and also currently supports execution of social media programs for Microsoft, British Telecom (BT) and Monster Government Solutions.
Tonya’s clients also include Associates in Radiation Oncology where she developed the “Promise for Tomorrow” campaign in support of national cancer awareness. In addition, she led the public relations program for Tiburon, Inc., a public safety and security solutions provider to the public safety industry.
She has also supported programs for Integral Systems (NASDAQ: ISYS), Inmarsat Government Services, PRTM, Tellabs (NASDAQ: TLAB), WellDoc, Pitney Bowes Government Solutions, SES Americom, and Trace Systems.
Previously, Tonya served as director of communications for a physical security company providing homeland security services to the federal government. She also worked at Ogilvy Public Relations Worldwide, where one of her accounts was Pfizer, the global pharmaceutical giant. Her projects ranged from international corporate communications to a “Science Free for All” (in conjunction with the American Museum of Natural History) to Pfizer’s 150th anniversary celebration.
Tonya is also experienced in legal communications, having developed marketing programs for Swidler Berlin Shereff Friedman, LLP (now Bingham McCutchen). In this role, she oversaw marketing collateral, firm sponsored events, attorneys’ speaking engagements and web site development.
Tonya is an accomplished public speaker, having worked with Making It Count, a division of Monster Worldwide and as a speaker for the Girl Scout Council of the Nation’s Capital Your Turn to Lead 2009 Conference. She serves on the Board of Directors and as the marketing communications chairperson for the Boys & Girls Clubs, Greater Washington, Maryland Region.
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Jeff Majka
Director, Marketing and Business Development
Jeff develops new business at Strategic via his network of corporate executive contacts and participation in a number of influential trade groups, such as the Software Information & Industry Association (SIIA) and American Marketing Association (AMA).
He brings more than 10 years of sales, social media, public relations, advertising and marketing experience to Strategic. Prior to joining the agency, he was a member of the sales team for an enterprise CMS software company targeting the federal market. Jeff has also worked at Congressional Quarterly where he held sales, training and client management responsibilities with systems integrators, technology providers, trade and issue associations, law firms, and several federal government agencies.
After getting his start in political advertising, Jeff was a co-founder and owner of IMPACT Strategies, an integrated marketing agency that focused on servicing networking, telecommunications and technology startups.
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Andrea Moore
Senior Accountant
Andrea oversees Strategic’s day-to-day financial management, operations and administrative requirements. She supports the firm’s ability to deliver exceptional results for its clients through the implementation of agency-wide best practices, financial processes and internal controls.
Andrea’s professional experience spans ten years of accounting, tax and financial reporting responsibilities advising clients in both the private and public sectors, including roles at The Dixon Group, Colliers Pinkard and Summit Management Services.
Andrea is an active member of the American Institute of Certified Public Accountants (AICPA).