TerraGo Selects Strategic for Integrated Public Relations and Social Media Campaign

Silver Spring, MD (July 06, 2010) – TerraGo Technologies (TerraGo), a leading provider of geospatial collaboration software solutions, has selected Strategic Communications Group, Inc. (Strategic) to provide integrated public relations and social media services. The program is aimed at increasing awareness for TerraGo software solutions among decision-makers at government agencies and industrial organizations.

TerraGo’s software delivers complex maps and images from the desks of a few technical experts to the hands of many field operators in a simple, easy-to-use format called a GeoPDF®, making geospatial assets highly portable and interactive. Its solutions are quickly becoming the standard by which thousands of people are deploying geospatial information to end-users throughout an organization, even those operating in the field and those with limited GIS expertise. The software also offer two-way data flow, enabling end users to add mark-ups, photos and other multimedia data in a spatially aware context and send the updated information back to the technical experts.

“Today’s warfighter, rescue worker and first responder need instant, ‘actionable’ data if they are going to accomplish their mission,” said Chris Watson, vice president, Marketing and Business Development of TerraGo. “Strategic’s history of media relations success in the GIS market, coupled with its deep expertise in formulating and executing social media strategies will be instrumental in helping us raise awareness of our solutions.”

Sarah Clark-Lynn, a senior associate at Strategic, said, “TerraGo is the first and only company to offer true GeoPDF files that provide up-to-the-minute spatially aware data with the capability to easily collaborate. Strategic’s experience in the GIS and business-to-government space and its history of establishing cutting edge social media programs for clients make the agency the perfect fit for TerraGo as they look to increase awareness of their company and market-leading GIS solutions.”

Strategic’s representation of TerraGo extends the agency’s work representing technology and software companies that sell to government agencies. The agency’s other public-sector focused clients include Monster, TANDBERG, Microsoft, Cimcor and Appian.

About TerraGo Technologies
TerraGo Technologies delivers software applications that extend the access and application of maps and images for non-GIS users and customers. More than 850 organizations, including many defense and intelligence agencies, utility companies, public safety departments, and environmental engineering teams, depend on TerraGo software.

The TerraGo Publisher® Suite allows organizations to consume and optimize data from any source and create a geo-enabled PDF, also known as a GeoPDF® files. The TerraGo Collaboration® Suite offers desktop, Web-based and mobile software applications that automate geospatial collaboration and information gathering. When used in conjunction with TerraGo Composer®, customers are able to configure easy-to-use maps, images and digital mapbooks while embedding relevant business context, forms and workflows.

With a strong ecosystem of partners, including Adobe, ESRI, ERDAS, Intergraph, BAE Systems and Trimble, millions of professionals use geospatial data that has been enabled by TerraGo in order to be more productive, improve quality and make better decisions. For more information, visit http://www.terragotech.com.

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is the only public relations consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, telecommunications and healthcare organizations achieve measurable return from social media marketing programs.  The agency’s client roster includes respected brands like
BearingPoint (now part of Deloitte LLP), British Telecom (BT), Inmarsat, Microsoft, Monster, NeuStar, Sun Microsystems and TANDBERG.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency, visit http://www.gotostrategic.com.