TARP Worldwide Taps Strategic for Social Media Led PR and Lead Generation Campaign

SILVER SPRING, MD (November 10, 2008) – Strategic Communications Group (Strategic), a nationally-recognized, award-winning public relations agency, has been selected by TARP Worldwide to execute a social media campaign designed to increase the firm’s market awareness and generate leads for its sales team. TARP is a customer experience agency with a 35-year heritage as a leader and innovator in the measure of customer satisfaction and loyalty for Global 2000 companies.

“Using Web 2.0 as a platform provides a new avenue for our team to evangelize and educate organizations about the importance of customer service and the ability to increase profit with each interaction,” said Dennis E. Gonier, CEO of TARP. “Strategic was a natural choice for TARP. We have worked with them in the past.  They know our business and have proven they can execute in traditional public relations and social media to reach our target audiences.”

Strategic will provide a mix of social media services, including executive blogging, blogger relations and social network engagement.  All activities will be integrated with the outreach of the company’s sales team.

Shany Seawright, a managing director at Strategic, said, “TARP has a unique opportunity to create a compelling conversation about customer service in the market today. Today’s economic situation makes it even more important for businesses to listen to their customers and take action to ensure each interaction is a positive one. We are excited to execute on an aggressive social media program to help TARP achieve its business goals.”

The TARP blog, Customer Mine, can be found at http://blog.tarp.com.

About Strategic Communications Group:
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Aptara, Callis Communications, GovDelivery, Integral Systems (NASDAQ: ISYS), Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services (NYSE: PBI), Senforce Technologies, Stanley, Inc. (NYSE: SXE), Tellabs (NASDAQ: TLAB), Zebra Technologies Card Systems Division (NASDAQ: ZBRA), among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.

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