In the News
Strategic Selected by Epok to Launch Social Media Campaign
Scope of work includes business development support for channel development and lead identification
Silver Spring, MD(July 14 ,2008) - Strategic Communications Group, Inc. (Strategic), a nationally recognized, award winning public relations agency, today announced its selection as PR agency of record by Epok Inc., a software company that allows organizations to securely extend application access across organizational boundaries leading to improved extranet flexibility, lower cost of operations, enhanced compliance and security.
As part of an integrated social media and business development campaign, Strategic will provide messaging, positioning and content development services for a set of social media programs, including executive blog development and social network engagement. Strategic and Epok have also signed a lead referral agreement in which the agency will leverage contacts in its Network of Relationships® to help Epok identify new business opportunities.
“We turned to Strategic for two main reasons – they understand the security market and they’ve had proven results in executing integrated social media and business development campaigns,” said Oscar Fuster, VP of Marketing and Strategic Alliances for Epok. “It was clear that they could quickly engage our target audience in a compelling conversation regarding security in collaboration.”
Shany Seawright, director at Strategic, said, ”Very few users understand the security risks involved in using a collaboration platform. As more organizations become distributed, use of collaboration tools is skyrocketing, opening more doors for security risks. Epok has a clear opportunity to engage and educate the market on their services.”
About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Aptara, Callis Communications, GovDelivery, Integral Systems (NASDAQ: ISYS), Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services (NYSE: PBI), Senforce Technologies, Stanley, Inc. (NYSE: SXE), Tellabs (NASDAQ: TLAB), Zebra Technologies Card Systems Division (NASDAQ: ZBRA), among others.
What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients. For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.
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