Strategic Communications Group Tasked by BroadSoft to Help Accelerate Company’s Growth

Silver Spring, MD (May 06, 2009) – Strategic Communications Group, Inc. (Strategic), a nationally recognized, award winning public relations agency, announced its selection by BroadSoft®, the leading worldwide provider of VoIP applications. Strategic has been hired to execute an integrated public relations and social media program to help increase awareness of BroadSoft’s advanced VoIP-powered services, available from nine of the top 10 carriers worldwide.

Tactical components of the campaign include messaging and positioning, trade and business/financial media outreach, blog development and promotion, social network engagement and tradeshow support. 

“We hired Strategic because they offer a comprehensive plan that was in line with our corporate growth strategy and business objectives,” said Leslie Ferry, vice president of marketing at BroadSoft.  “Strategic has the expertise and creativity to execute a public relations campaign that is right for this dynamic point in the company’s history.”

Christopher Parente, managing director at Strategic, said, “Carriers are always looking for new, innovative services that excite customers and justify investments in their broadband infrastructures. BroadSoft provides VoIP application software to power solutions that work for business of all sizes and consumers. We’re excited to help support BroadSoft’s growth through traditional and social media channels.”

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Aptara, Callis Communications, GovDelivery, Integral Systems (NASDAQ: ISYS), Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services (NYSE: PBI), Senforce Technologies, Stanley, Inc. (NYSE: SXE), Tellabs (NASDAQ: TLAB), Zebra Technologies Card Systems Division (NASDAQ: ZBRA), among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.