Strategic Communications Group Earns Its Stripes with Zebra Technologies

Card Printer Solutions Division of Leading Global Vendor of On-Demand Secure Printing Solutions Hires Firm to Propel Market Awareness

SILVER SPRING, MD (January 21, 2008) — Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, today announced its selection as PR agency of record by the Card Printer Solutions division of Zebra Technologies (NASDAQ: ZBRA), a global leader in on-demand secure printing solutions.

“The card printing solutions industry is extremely competitive and market visibility is critical to cut through the clutter,” said Kathryn Lodato, director of Americas marketing and worldwide marketing services for Zebra Card Printer Solutions.  “We identified Strategic as the most qualified PR firm for our needs based on their strong track record of delivering successful market visibility campaigns for technology clients and deep experience within our highly specialized market.”

Strategic will execute an integrated public relations and business development campaign to provide third-party credibility, awareness and sales support for Zebra. Strategic will also launch a series of vertical, targeted media campaigns to support key company sales and marketing initiatives.

In addition, Strategic will tap into its Network of Relationships® to support prospective business development activities.

“On-demand printing and identification solutions are seeing strong demand in a diverse set of industries including healthcare IT, gaming, entertainment, hospitality, retail, education and financial services,” said Brian Muys, managing director at Strategic. “Zebra’s industry-standard on-demand printing technologies strongly position them for continued growth.  We are excited to work with them to help further their leadership and visibility in this rapidly evolving market.”

About Zebra Card Printer Solutions
A world leader in desktop card printers, Zebra Card Printer Solutions is a division of Zebra Technologies Corporation, which delivers innovative and reliable on-demand printing solutions to businesses and governments in 100 countries around the world.  A broad range of applications benefit from Zebra brand thermal bar code label and receipt printers and plastic card printers (formerly branded Eltron®), in addition to RFID and real time locating systems, resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service.  Information about Zebra card printers can be found at http://www.zebracard.com.  Information about Zebra Technologies can be found at http://www.zebra.com.

About Strategic Communications Group

Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Acuity Mobile, AMERICOM GOVERNMENT SERVICES, Aptara, DataPath, Everest Software, GlobeRanger, Integral Systems, Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services, Senforce Technologies, Stanley, Inc., and Tellabs, among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.

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