In the News
Strategic Communications Group Deepens Software Market Expertise with Engagement as North American
Leading Government CRM Solution Provider Hires Firm to Raise Market Profile
SILVER SPRING, MD (May 14, 2007) — Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, today announced its selection as PR agency of record for North America by Lagan, a leading provider of CRM human services solutions.
“We sought the counsel of a PR firm who could help us solidify our market presence as the leading provider of state and local government CRM solutions,” said Lori Goss, VP of marketing for Lagan. “With its deep experience in the business-to-government market and reputation for helping build clients’ corporate valuation, Strategic was the best choice for our PR needs.”
Strategic will initiate a PR campaign to build corporate momentum and industry thought leadership in support of Lagan’s key business objectives. It will also tap into its Network of Relationships® to leverage prospective business development opportunities, including the recent opening of Lagan’s new North American headquarters in Bethesda, Md.
“Lagan’s award winning solutions distinctively position them as a leader in the government CRM market,” said Strategic Managing Director Brian Muys. “We’re excited to work with them in further strengthening their industry awareness to drive continued business growth.”
About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as AMERICOM GOVERNMENT SERVICES, Aptara, Cyveillance, DataPath, Fargo Electronics, Globe Ranger, Integral Systems, Microspace Communications Corporation, Software AG, Inc., Stanley, Inc., UltraDNS Corporation, and Unisys Global Public Sector, among others.
What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients. For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.
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