Strategic Communications Group Client Kristin Bockius to Speak at BtoB Interactive Marketing Event

What: Microsoft’s state and local government customers face several challenges: a down economy, shifting government mandates and regulatory requirements, and the pressures of constituents who want expanded services while tax bases are shrinking.

Looking to reach this niche community with a message on how state and local governments could derive additional value from the technologies that they already own, Microsoft launched the Bright Side of Government integrated social media program to develop a community for customers to share best practices to work more effectively and efficiently.

As the driving force behind this integrated social media campaign, Kristin Bockius, Microsoft’s US State and Local Government Relationship and Social Media Marketing Manager, is uniquely qualified to discuss the benefits of integrating social media into an organization’s larger public relations and marketing strategy.

This has led to her inclusion in the BtoB NetMarketing Breakfast Series. Bockius will be joined by social media experts from PricewaterhouseCoopers and CA to reveal the social media and Web 2.0 tools and technologies that have worked for them.

Who: Kristin Bockius
US State and Local Government Relationship and Social Media Marketing Manager
Microsoft

When: April 27, 2010

Where: Hotel 71, 71 East Wacker Drive, Chicago, IL 60601

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is the only public relations consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, telecommunications and healthcare organizations achieve measurable return from social media marketing programs.  The agency’s client roster includes respected brands like
BearingPoint (now part of Deloitte LLP), British Telecom (BT), Inmarsat, Microsoft, Monster, NeuStar, Sun Microsystems and TANDBERG.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency, visit http://www.gotostrategic.com.