Strategic Communications Group Client Janet Swaysland to Speak at BtoB Interactive Marketing Event

What: Looking to raise awareness of its growth-oriented Government Solutions division while driving deal flow for the business line’s sales team, Monster turned to Strategic Communications Group (Strategic) and a social media marketing based strategy.

The resulting social media portal, Unleash the Monster, has become a respected resource in the public sector, and has led to the generation of leads, sponsored events for readers and an enviable connection with the Monster sales team.

It’s the success of this program, and other social media initiatives that Janet Swaysland has spearheaded at Monster, that has led to her inclusion in the BtoB NetMarketing Breakfast Series. Swaysland, the Senior Vice President of Global Corporate Communications & Social Media for Monster Worldwide, will be joined by social media experts from Motorola and Cognos to reveal the social media and Web 2.0 tools and technologies that have worked for them.

Who: Janet Swaysland
Senior Vice President, Global Corporate Communications & Social Media
Monster Worldwide

When: April 14, 2010

Where: The Westin Waltham-Boston, 70 3rd Avenue, Waltham, MA 02451

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is the only public relations consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, telecommunications and healthcare organizations achieve measurable return from social media marketing programs.  The agency’s client roster includes respected brands like
BearingPoint (now part of Deloitte LLP), British Telecom (BT), Inmarsat, Microsoft, Monster, NeuStar, Sun Microsystems and TANDBERG.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency, visit http://www.gotostrategic.com.