Strategic Client TANDBERG Wins 2010 Social Media Award from Northern Virginia Technology Council

Silver Spring, MD (June 28, 2010) – The Northern Virginia Technology Council’s (NVTC) Social Media Committee has announced Strategic Communications Group (Strategic) client TANDBERG as the winner of the 2010 Social Media Award in the “best use of corporate blog” category for its Break Down the Walls social media portal.

TANDBERG, the leading provider of video teleconferencing (VTC) technologies, worked with Strategic to launch Break Down the Walls to reach the niche community of government decision makers responsible for technology investments. The blog was designed to convince these decision makers that VTC solutions could address major challenges facing the military, federal civilian agencies, state/local municipalities, educational institutions, healthcare providers and public safety.

Since the launch of the blog, it has been an effective tool for putting TANDBERG’s message of faster, more effective and more efficient government through VTC in front of government decision makers. The blog was re-designed in March and continues to receive impressive traffic from a predominantly public sector audience, with a loyal base of readers who spend significant time on the site, and return frequently.

“We are very excited that our work with TANDBERG on Break Down the Walls received the 2010 Social Media Award for best corporate blog,” said Christopher Parente, managing director and partner at Strategic. “Social media is not just about direct conversation with customers and prospects, it’s also about deal capture and supporting revenue generation. We are proud to be working with TANDBERG.”

The NVTC Social Media Awards program is dedicated to recognizing commercial and government organizations that have successfully implemented innovative and unique social media programs. The awards program included six categories and winners were selected by three judges, all social media leaders in the Washington, D.C., area, including Amber Harris (@TheNuwanda) with Discovery Communications; Shashi Bellamkonda (@shashib) with Network Solutions; and Brian Dresher (@bdresher) of USATODAY.com.

About Strategic Communications Group

Strategic Communications Group, Inc. (Strategic) is the only public relations consultancy of its size with an extensive track record helping the world’s largest and fastest growing technology, software, telecommunications and healthcare organizations achieve measurable return from social media marketing programs.  The agency’s client roster includes respected brands like
BearingPoint (now part of Deloitte LLP), British Telecom (BT), Inmarsat, Microsoft, Monster, NeuStar, Sun Microsystems and TANDBERG.

What differentiates Strategic is its sales-oriented approach to social media engagement, and proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency, visit http://www.gotostrategic.com.