New Thinking in Government Social Media Campaign Selected as a Finalist for ITSMA Marketing Award

Silver Spring, MD (September 9, 2009) – With federal and state/local government agencies adopting social media tools to reach key constituents, BearingPoint sought to establish itself as the premier government 2.0 consultancy.  The company’s New Thinking in Government campaign – developed in partnership with Strategic Communications Group (Strategic) – scored big with prospects and has now been recognized as a finalist in three award categories by the Information Technology Services Marketing Association (ITSMA). 

Strategic worked closely with BearingPoint to create three components to the New Thinking in Government campaign—the GovTwit directory and community, the “GovTube” video series featuring interviews with BearingPoint subject matter experts, and the New Thinking in Government thought leadership blog.  The campaign became a social media and viral marketing success story for BearingPoint.

The ITSMA awards focus exclusively on B2B marketing for services and solutions and emphasize excellence in the three most critical aspects of success: innovation, execution, and business results.  BearingPoint’s campaign is a finalist in the Targeted Demand Generation, Leveraging Digital Marketing and Thought Leadership Marketing categories.  The awards will be formally presented at ITSMA’s Annual Marketing Conference on October 27, 2009, at the Renaissance Boston Waterfront Hotel.

“Kudos to the marketing team at BearingPoint for their willingness to incorporate social media into their suite of promotional tactics in an innovative way,” said Christopher Parente, Managing Director at Strategic., “We are very pleased that the campaign is a finalist for the Marketing Excellence Awards as it further validates the benefits that social media initiatives can have on the bottom line, even for companies focused on public sector business.”

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Aptara, Callis Communications, GovDelivery, Integral Systems (NASDAQ: ISYS), Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services (NYSE: PBI), Senforce Technologies, Stanley, Inc. (NYSE: SXE), Tellabs (NASDAQ: TLAB), Zebra Technologies Card Systems Division (NASDAQ: ZBRA), among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.