Strategic and Market Wise Announce Social Media Partnership

Firms Collaborate to Provide Lead Generation Campaigns For Fast Growth Companies

SILVER SPRING, MD (July 21, 2008) – Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, and Market Wise, an Internet marketing firm, today announced a partnership to offer extended social media, search engine optimization and pay-per-click advertising services to their current and prospective clients.

Marc Hausman, Strategic’s President and CEO, said, “The fastest growing segment of our business is the extension of public relations programs through social media channels, such as executive blogs, Web-based communities and new media platforms like YouTube.  By working with the team at Market Wise, we’ll also be able to align our efforts with our clients’ lead generation and sales cycle marketing programs.”

Market Wise has established a strong track record helping clients utilize the Internet to identify new sales prospects and increase loyalty among existing customers.  The company serves clients in the consumer, technology, association, financial services, energy and professional service markets.

“We are excited about our new alliance with Strategic,” said Market Wise President Kathryn McGeehan. “This relationship will benefit clients of both organizations. Our research processes gauging how people search online will enrich Strategic’s social media campaigns.  And, our SEO projects will benefit from Strategic’s expertise in social marketing and online public relations.”

Strategic and Market Wise will work collaboratively on new business opportunities, as well as to co-market each firm’s services to existing clients.  Additionally, the companies will share industry insight, best practices and processes.

About Market Wise Inc.

Founded in 1993, Market Wise provides Internet-based marketing services to clients in the consumer, technology, association, financial services, energy and professional service markets.  The firm’s competencies include message development and counsel, search engine marketing and optimization, pay-per-click advertising programs, e-mail marketing and lead cultivation programs.  For more information about the Market Wise, visit http://www.marketwise.net

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Aptara, Callis Communications, GovDelivery, Integral Systems (NASDAQ: ISYS), Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services (NYSE: PBI), Senforce Technologies, Stanley, Inc. (NYSE: SXE), Tellabs (NASDAQ: TLAB), Zebra Technologies Card Systems Division (NASDAQ: ZBRA), among others.
What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.

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