In the News
GovDelivery Calls on Strategic for Comprehensive Industry and Technical Leadership Campaign
SILVER SPRING, MD (April 16)—Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, today announced its selection as PR agency of record by GovDelivery, the world’s leading provider of government-to-citizen communication solutions.
“We evaluated a number of public relations firms before ultimately selecting Strategic because of their expertise in the government markets,” said Jennie Olson, GovDelivery’s Director of Marketing. “Strategic also brings a creative and aggressive approach to public relations that will help us gain interest from influential journalists and industry analysts.”
GovDelivery’s email and digital subscription management solution helps federal, state and local government agencies notify citizens when information of interest is updated on the agency’s Web site. GovDelivery’s customers include the FBI, FEMA, the British Parliament, Los Angeles County Metropolitan Transit Authority and the city of Minneapolis.
Strategic will execute a multi-phased PR campaign to establish GovDelivery as the market leading provider of superior government to citizen communications, offered to clients via a Software-as-a-Service (SaaS) platform. Strategic will also position the company’s executives as industry thought leaders.
“We are very enthusiastic about the chance to help communicate GovDelivery’s impressive momentum to the market,” said Christopher Parente, Managing Director at Strategic. “We’ll be able to leverage our technical expertise in SaaS and our public sector contacts to help the company exceed its growth objectives.”
About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Aptara, Callis Communications, GovDelivery, Integral Systems (NASDAQ: ISYS), Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services (NYSE: PBI), Senforce Technologies, Stanley, Inc. (NYSE: SXE), Tellabs (NASDAQ: TLAB), Zebra Technologies Card Systems Division (NASDAQ: ZBRA), among others.
What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients. For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.
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