Avectra Retains Strategic to Promote Industry Leading On-Demand Membership Management Solutions

Silver Spring, MD (August 4, 2008)- Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, today announced its selection as agency of record by Avectra, the leading provider of on-demand membership management software.

As part of an integrated campaign, Strategic will provide messaging and positioning counsel, along with media relations, product promotion, editorial and social media services.  Strategic’s efforts will focus on increasing market awareness for Avectra’s netFORUM product line, its on-demand offerings designed for associations, not-for-profits and other member-based organizations of all sizes and types. 

“We were looking for a PR firm with expertise working with hosted solution providers, as well as experience in the association segment,” said Bruce Lovett, vice president of marketing at Avectra.  “Our company is in an exciting phase of growth.  We want to be aggressive in communicating our market leadership to potential customers and channel partners.”

Brian Muys, managing director at Strategic, said “Avectra was first-to-market with its on-demand netFORUM offerings, and has the seasoned leadership team in place to take it to the next stage of growth. We’re excited to help further build their existing industry leadership by demonstrating the significant business benefits of on-demand membership management solutions.”

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Acuity Mobile, AMERICOM GOVERNMENT SERVICES, Aptara, DataPath, Everest Software, GlobeRanger, Integral Systems, Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services, Senforce Technologies, Stanley, Inc., and Tellabs, among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.

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