Associates in Radiation Oncology Renews with Strategic Communications Group

Agency to continue execution of strategic public relations campaigns for northern Virginia’s leading radiation oncology practice

Silver Spring, MD (August 4, 2009) – Associates in Radiation Oncology, a private practice radiation therapy facility based in Fairfax City, Va. that provides comprehensive cancer treatment, has elected to continue their relationship with Strategic Communications Group, Inc. (Strategic), a nationally recognized, award winning public relations agency.

The only private practice, free-standing radiation oncology practice that is certified by the American College of Radiology, Associates in Radiation Oncology turned to Strategic to help spread the message in the local community that patients have options when it comes to the selection of a provider of radiation oncology services. The program also supports patient referrals to the practice.

“Being the only free-standing privately owned practice in the shadow of larger radiation oncology practices has created some unique challenges for Associations in Radiation Oncology,” said Dr. Anu Gupta, medical director at Associates in Radiation Oncology, “Strategic has done an excellent job of raising awareness of our practice and spreading the message that state-of-the-art technologies combined with a caring and compassionate environment and personal attention can make cancer a treatable disease, and not a life sentence.”

Strategic’s outreach on behalf of Dr. Gupta and Associates in Radiation Oncology has led to multiple placements in the local Washington-area media, including multiple appearances on News Channel 8, Washington’s local cable news channel.

“An estimated 11.1 million Americans are living with a cancer diagnosis,“ said Tonya D. Bacon, director at Strategic. “While cancer is the second most common cause of death in the United States, it is large controllable through prevention, early detection and treatment. We are excited to continue working with Dr. Gupta and the team at Associates in Radiation Oncology to help evolve the perception of a cancer into a manageable and treatable disease.“

About Associates in Radiation Oncology
Associates in Radiation Oncology (ARO) is dedicated to the treatment of cancer using a comprehensive approach that begins with state-of-the-art technologies that are integrated into a caring and compassionate environment. ARO believe personal attention to detail is as important as delivering optimal treatments. ARO is the only free-standing facility in Northern Virginia and is certified by American College of Radiology (one of only five radiation therapy facilities in the state of Virginia to receive this accreditation). ARO is led by Dr. Anu Gupta recognized in Washingtonian magazine as one of Washington, D.C.’s top doctors. For more information, visit http://www.raddocs.com.

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Aptara, Callis Communications, GovDelivery, Integral Systems (NASDAQ: ISYS), Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services (NYSE: PBI), Senforce Technologies, Stanley, Inc. (NYSE: SXE), Tellabs (NASDAQ: TLAB), Zebra Technologies Card Systems Division (NASDAQ: ZBRA), among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.