Altron to Upgrade Image with Strategic Communications Group

Government Services Provider Enlists Firm to Enhance Market Positioning,

Silver Spring, MD (January 15, 2008) — Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, today announced its selection as agency of record by Altron, a leading provider of professional services to government customers. As part of an integrated PR strategy, Strategic will provide media outreach, messaging and positioning support as well as blog and website content development.

“We sought the counsel of a highly-creative PR firm who could aggressively expand our market presence,” said Mike Zaramba, president of Altron. “I’ve known and worked with Strategic for years and I’m continuously impressed by their deep business-to-government market experience and focus on building corporate valuation. I’m looking forward to more great results from their team.”

Strategic will leverage its government market knowledge to review and update Altron’s market positioning and key messages to reach diverse audiences, including customers, teaming partners and employees Along with targeted media and industry analyst outreach, Strategic will assist Altron in launching an executive blog as well as providing comprehensive website content support.

In addition, Strategic will tap its Network of Relationships® to identify potential teaming and technology partners and leverage prospective business development opportunities.

“Altron is known for providing a variety of federal government customers with trusted, efficient and high-quality support services,” said Brian Muys, managing director at Strategic. “Their challenge now is to grow and diversify their current base of business to bring that same expertise to new government customers. We’re excited to work with them in further strengthening their industry awareness to drive continued business growth.”

About Altron
Founded in 1992, Altron is a leading provider of information technology management, facility management, logistics, system engineering, and business process reengineering services. Based in Charleston, SC, with regional offices in Washington, DC, the company has extensive experience in supporting a variety of Government-Owned, Contractor-Operated facilities. For over 15 years, it has provided quality program management, technical and analytical support to the Department of State’s Passport Program Offices in Charleston and Portsmouth, NH, helping produce millions of first-time and renewal passports each year for American citizens. 

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as Acuity Mobile, AMERICOM GOVERNMENT SERVICES, Aptara, DataPath, Everest Software, GlobeRanger, Integral Systems, Lagan Technologies, Microspace Communications Corporation, Pitney Bowes Management Services, Senforce Technologies, Stanley, Inc., and Tellabs, among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients.  For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.

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