Acuity Mobile Selects Strategic Communications Group

Leading Mobile Marketing Content Provider Hires Firm to Propel Market Awareness

SILVER SPRING, MD (March 22, 2007) — Strategic Communications Group, Inc. (Strategic), a nationally recognized, award-winning public relations agency, today announced its selection as PR agency of record by Acuity Mobile, a leading provider of targeted mobile content delivery technology.

“The mobile marketing and advertising industry is fragmented and the opportunity to differentiate ourselves is critical,” said Alan Sultan, co-founder of Acuity Mobile. “We identified Strategic as the best PR firm for our needs based on their strong track record of delivering aggressive visibility campaigns for tech clients and impressive mobile technology sector experience."`

Acuity Mobile’s Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance™ — the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content is delivered directly to mobile users based on their interests, time of day and geographic location.

Strategic will execute an integrated public relations and analyst outreach campaign to drive adoption of Acuity Mobile’s industry-leading technology. Strategic will also provide marketing communications expertise in support of Acuity Mobile’s corporate web site and collateral materials and will tap into its Network of Relationships® to assist prospective business development activities.

“A recent Mobile Marketing Association study showed that consumer involvement in mobile marketing campaigns more than tripled last year,” said Christopher Parente, managing director at Strategic. “Acuity Mobile’s groundbreaking EMAP solution uniquely positions them for impressive growth. We are excited to work with Acuity Mobile to help them establish their leadership in this rapidly evolving market.”

About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile’s Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance — the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and has been patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit http://www.acuitymobile.com.

About Strategic Communications Group
Strategic Communications Group, Inc. (Strategic) is a nationally recognized, award-winning public relations firm that provides integrated communications and business development services to help its clients increase sales, profitability, and corporate and product valuation. Strategic has worked with successful, growth-oriented companies such as AMERICOM GOVERNMENT SERVICES, Aptara, Cyveillance, DataPath, Fargo Electronics, GlobeRanger, Integral Systems, Microspace Communications Corporation, Software AG, Inc., Stanley, Inc., UltraDNS Corporation, and Unisys Global Public Sector among others.

What differentiates Strategic is the proven ability to leverage all of its industry connections and market relationships to identify sales, partnership, employee recruitment and financial/M&A opportunities for its clients. For more information about the agency’s public relations capabilities and the Strategic Network of Relationships®, visit http://www.gotostrategic.com.

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