In the News
The Empathy Balance: Promotion in a Time of Crisis
September 3, 2008 • Ragan.com • By Marc Hausman
A natural disaster can sure gin up public relations opportunities. The timeliness of the event enhances the news value of a product or service that can help address the crisis. This window closes quickly, so it is prudent for a company to evaluate how it can appropriately promote its interests when it is most opportune.