In the News
Strategic Communications Group Tapped by BroadSoft
May 8, 2009 • BullDog Reporter's Daily Dog
Strategic Communications Group (www.gotostrategic.com) announced its selection by BroadSoft, a worldwide provider of VoIP applications. Strategic has been hired to execute an integrated public relations and social media program to help increase awareness of BroadSoft’s advanced VoIP-powered services, available from nine of the top 10 carriers worldwide.
Tactical components of the campaign include messaging and positioning, trade and business/financial media outreach, blog development and promotion, social network engagement and tradeshow support.
“We hired Strategic because they offer a comprehensive plan that was in line with our corporate growth strategy and business objectives,” said Leslie Ferry, vice president of marketing at BroadSoft. “Strategic has the expertise and creativity to execute a public relations campaign that is right for this dynamic point in the company’s history.”
Christopher Parente, managing director at Strategic, said, “Carriers are always looking for new, innovative services that excite customers and justify investments in their broadband infrastructures. BroadSoft provides VoIP application software to power solutions that work for business of all sizes and consumers. We’re excited to help support BroadSoft’s growth through traditional and social media channels.”