In the News
Spielberg, Lonelygirl15 and the Entertaining of PR
April 14, 2008 • Brandweek’s At the Roundtable • By Marc Hausman
If I could hire any two people in the world to join my public relations consultancy who would it be? My top choices: award-winning movie producer/director Steven Spielberg and YouTube sensation turned actress Lonelygirl15.
Public relations has traditionally been defined by education and engagement. Communications executives excel at forming meaningful, mutually beneficial relationships with an organization’s key stakeholders. The requirements of PR professionals have changed more rapidly in the past year and a half than at any time during my nearly 20-year career. In addition to education and engagement, we need to add a third “e” to the public relations skill set—entertainment.