In the News
Social Strategy…In a Sentence
July 6, 2010 • The Customer Collective • By Marc Hausman
Social media is merely another channel to engage stakeholders. It doesn’t replace traditional forms of communication (i.e. advertising, public relations, direct marketing, etc.), yet in a social environment your audience has already self-identified and organized into groups based on interest. This makes the outcome of social media engagement significantly more measurable.
It also demands a strategy; one that is aligned with the key drivers of success in business – sales, profitability and valuation.