Social Media Sales Integration Takes Shape

April 13, 2010 • The Customer Collective • By Marc Hausman

Marketing and sales automation applications are data junkies. Every interaction with a prospect—in-person meetings, phone calls, Emails, white paper downloads, etc. - is captured. This record serves as the guide, providing intelligence to the sales executive so decisions can be made about how to best invest their time.

What about social media? Shouldn’t the interactions an organization has with its customers and prospects in online communities and networks be detailed in an automation system?

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