In the News
Monster Government Solutions Unleashes Web Site
May 3, 2010 • B2B Magazine • By Mary E. Morrison
Monster Government Solutions faces a particular challenge in marketing: It wants to deliver a complex, targeted-solutions message about its software and technology, which powers online career communities such as USAjobs.gov—all without diluting Monster Worldwide’s corporate branding and marketing efforts. The answer to that question turned out to be thought-leadership marketing. So last August Monster Government launched a social media campaign. The heart of the effort is a Web site at www.unleashthemonster.net, which publishes relevant content sales representatives can push out to customers and prospects.
The site, created by social media consultancy Strategic Communications Group, features a blog and newsletter specifically written for federal, state and local government employees, as well as video content about best practices. Monster Government promotes Unleash the Monster on other blogs and online communities, such as Govloop.com, and it recently started a Twitter feed that drives traffic back to the blog.
“It’s a thought-leadership publishing vehicle for things that are important to HR professionals and other senior government decision-makers—issues, and topics and trends that Monster has an opinion on,” said Marc Hausman, president-CEO of Strategic Communications Group.