In the News
Merchant Link Chooses Strategic Communications Group
March 18, 2010 • BullDog Reporter's Daily Dog
Merchant Link, a leader in the secure payment gateway market that works with the world’s largest retail, lodging and restaurant merchants, has selected Strategic Communications Group, as its public relations agency of record. Strategic will work with Merchant Link to help increase its brand awareness and position the company as a technology and product leader in the data security and payments gateway markets.
“In each of the verticals that we sell into, one thing is clear – no customer wants to have their name in the headlines as the latest victim of a security breach with credit card information leaked,” said Tim Kinsella, Executive Vice president of Sales and Marketing at Merchant Link. “The largest brands across the nation recognize the importance of PCI compliance and are looking for a solution to help them do more than just meet the basics. We’ve asked Strategic to leverage their deep security market expertise and ability to execute on aggressive PR and social media campaigns to deliver our message.”