In the News
How AT&T Should Handle the Online iPhone Price Backlash
June 12, 2009 • AdAge • By Rita Chang
iPhone mania is biting back at AT&T. A stream of online chatter that began shortly after Apple announced that a faster and beefed-up iPhone would hit AT&T on June 19 has swelled into an online tsunami of discontent among iPhone users upset that they can’t purchase the new iPhone for $199. If they want the new iPhone 3GS, they will need to fork over at least $399 for the entry-level 16-gigabyte model.
“Companies like AT&T need to be sensitive to customer feedback. But regardless of what people are saying in social media, the question is: Is the product moving?” said Marc Hausman, president/CEO of Strategic Communications Group. “If it is, there’s no value for AT&T to explain anything about costs or subsidies to its customers.”