Executive Visibility: the Rules Have Changed

November 12, 2008 • Brandweek’s At the Roundtable • By Chris Parente

In the age of Web 2.0 it’s important to understand how the effective use of social media can also lead to opportunities in traditional media.  Compelling content produced once, then has the opportunity of getting picked up by other media outlets and projecting thought leadership to larger audiences.

Go to Article at Brandweek’s At the Roundtable