In the News
Avectra Retains Strategic Communications Group
August 5, 2008 • Bulldog Reporter's Daily Dog
Avectra Retains Strategic Communications Group Strategic Communications Group (www.gotostrategic.com) announced its selection as agency of record by Avectra, a provider of on-demand membership management software.
As part of an integrated campaign, Strategic will provide messaging and positioning counsel, along with media relations, product promotion, editorial and social media services. Strategic’s efforts will focus on increasing market awareness for Avectra’s netFORUM product line, its on-demand offerings designed for associations, not-for-profits and other member-based organizations of all sizes and types.