In the News
AT&T Missteps with Verizon Ad-Claim Lawsuit
November 10, 2009 • Advertising Age • By Marc Hausman
AT&T’s lawsuit against Verizon is a case of what not to do when a rival kicks you in your sorest spot. AT&T’s actions could also backfire in terms of consumer perception. “It smacks of being desperate, and the consumer reaction will be that AT&T doesn’t really have that good a product; so it has to resort to legal means,” said Marc Hausman, CEO of Strategic Communications Group.