In the News
Advertising and PR in the New Media Era
March 16, 2008 • Fast Company • By Marc Hausman
Wherever people of similar interests congregate marketers are soon to follow. The requirement to segment an audience for targeting and tailoring of message is the driver of communications. Gender…cultural background…age…income…topics of interest...these demographics and considerations influence nearly $300 billion in advertising expenditures a year in the United States. It’s no secret we are now in a midst of a sea-change in the media advertisers use to connect with customers and prospects.